The watch store blogs present you the case study of Titan from 1984 to present. Titan brand is an Indian consumer goods company. It was founded in 1984 and founder was Xerxes Desai . It is a joint venture of the TATA Group and the Tamil Nadu industrial development corporation.
It commenced operations under the name of TITAN Watches Limited.
In 1994,Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand Skinn[8]and, later that year, it ventured into the helmets category under its brand Fastrack. Titan is one of the most profitable brand for Tata.
Today Titan is one of the most trusted brand among Indian consumers. Titan work on a motive, so the very middle class person can affords his product, that's why titan launches a series of affordable smartwatches under it's brand SONATA and FRASTRACK. Titan company headquarter is situated in Bengaluru. Titan has more than 60% share in organized sector.
It commenced operations under the name of TITAN Watches Limited.
In 1994,Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand Skinn[8]and, later that year, it ventured into the helmets category under its brand Fastrack. Titan is one of the most profitable brand for Tata.
Today Titan is one of the most trusted brand among Indian consumers. Titan work on a motive, so the very middle class person can affords his product, that's why titan launches a series of affordable smartwatches under it's brand SONATA and FRASTRACK. Titan company headquarter is situated in Bengaluru. Titan has more than 60% share in organized sector.
The watch market in India recorded an approximate volume turnover of 23 million units (1998-99). It is growing at 9% per annum. The organized sector contributes to half the volume turnover of the industry and rest by the unorganized sector. Titan has 60% share in organized sector
Since its inception, Titan decided that it would be the shaper of the watch industry and not an adapter. The Tata's took two decisions that paid them well as well and changed the face of Indian watch market. They decided to manufacture only quartz (analog and digital) and not mechanicals and they projected as fashion accessory. Titan was first in India to introduce the style concept and was successful in projecting its watches as more than a time keeping machine.
SOURCE-WIKIPEDIA
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